SPREADING CHEER: Berlin business aids Prudence Crandall
By Claudia Hilaro; New Britan Herald; Dec. 4, 2025
BERLIN — American Embroidery, a small business on Main Street known for custom apparel, has turned its storefront into a holiday tradition that also helps families in need.
Through their community-sponsored window display, the local business raised $1,800 for the Prudence Crandall Center in New Britain this year.
“We’re incredibly grateful for the community’s support,” said Lisa Mariano, owner of American Embroidery. “What started as a fun way to celebrate the holidays has grown into a way we can give back and help bring comfort to those who need it most.”
The display, hand-painted on the front window of American Embroidery at 372 Main St., showcases woodland animals wearing custom outfits. Each outfit includes a logo from a local business that donated to support the project. In return for their donation, sponsors had their logo added to the artwork.
All funds raised will support the Prudence Crandall Center, which provides shelter, safety and services for individuals and families affected by domestic violence. The center assists people during the holidays and throughout the year as they rebuild their lives.
Local businesses quickly embraced the project, helping American Embroidery raise $1,800 in donations. A formal check presentation will take place Wednesday at 1 p.m. at American Embroidery. The event is open to participating businesses and to community members who want to join in recognizing the support raised for the center.
The Prudence Crandall Center, one of the region’s key service providers for people impacted by domestic violence, will use the donation to help support emergency shelter, counseling, basic needs and other services. The center serves adults and children who need a safe place to stay during crises.
The list of participating businesses includes Aerospace Techniques, Comprehensive Solar, Kennedy, Gustafson & Cole Sheet Metal, Saindon Crane, Complete Sheet Metal, Cambridge Specialty Co., Inc., Lazer Scapes LLC, Stardust Butterfly Creations, Superior Electric, LC Electric, Schmitt Tree Service, Plumbums LLC, KDM Kitchens, AFSCME Local 714, Faith in Angels, Cutting Edge and TourFit.